Get the perfect colour at home every time

eSalon delivers limitless shades mixed by professionals - get the colour that's all you - at a fraction of the cost of a salon.

100% colour happiness guaranteed - or your money back

Long-lasting, custom home hair colour made-to-order

10.5 million+ bottles shipped | 280,000+ unique formulas

Made in London

Our Guarantee

We're committed to your colour happiness. Not 100% satisfied? It's on us.

+60,000 Reviews

Total Game Changer!

After swearing myself to professional colour only, I finally tried eSalon when my grays made maintaining my red colour too expensive. I just accepted the idea that I wouldn't love it as much as my salon colour, but the savings would be worth it. I was so wrong...I actually love my eSalon colour MORE than my expensive salon colour! The instructions were clear (although each section took longer than they said it should) and the colour is beautiful, rich, and natural-looking (tough for red!). I can't believe eSalon pulled it off, but I'm a total convert.

Stacey M.

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POSTED BY:

Rebecca R.

Better Than I Expected!

I was really nervous since I wasn't 100% sure on the colour when I placed the order. I figured if worse comes to worse, I would just run out and buy a different colour if I didn't like it. When I put it on, the first thing I noticed was that it didn't make my head burn like drug store colour does. Not only that but my eyes didn't burn either. The instructions were super easy to follow and although I was a little intimidated at first, by then end of it, I was feeling great. When I washed the colour out and looked at it, the colour was way better than I expected. And here I am, 4 weeks in, and my gray is still covered! I'm very happy with this purchase and can't wait to continue it.

Perfect!!

This colour was perfect. It even grew out perfectly! It has not gotten brassy or dingy. I purposely picked a colour that matched my natural hair so that I could let it grow out and stop colouring it altogether. I realise most women are here to keep colouring their hair, and if so, they have come to the right place, because eSalon’s hair colour REALLY IS BETTER than store bought, including Sally’s!!! Whether you’re wanting to colour regularly, or find a shade that lets you grow out your own colour, eSalon is the best choice and I will always recommend them! It is SO HARD to find a colour that doesn’t get ugly looking after a few weeks. And it’s almost impossible to try and match your own hair colour! I am very impressed and happy. And if I change my mind about letting my natural colour grow, I will definitely be right back here, to let eSalon help me pick out whatever colour I’ve decided to try!

POSTED BY:

Tina G.

Get the perfect colour at home every time

eSalon delivers limitless shades mixed by professionals - get the colour that's all you - at a fraction of the cost of a salon.

100% colour happiness guaranteed - or your money back

Long-lasting, custom home hair colour made-to-order

10.5 million+ bottles shipped 280,000+ unique formulas

Made in Los Angeles

Our Guarantee

We're committed to your colour happiness. Not 100% satisfied? It's on us.

+60,000 Reviews

Get the Colour You Want With Confidence

Why spend the time and money at a salon when you can get the exact colour you want at home for a fraction of the price? eSalon is the only home hair colour company that can make as little as 1/4th-of-a-shade adjustments. We’ll match your colour exactly—send your personalised colourist a photo and they’ll duplicate the colour you’re after. And you’ll save up to 90% off of your typical colouring costs.

Why spend the time and money at a salon when you can get the exact colour you want at home for a fraction of the price? eSalon is the only home hair colour company that can make as little as 1/4th-of-a-shade adjustments. We’ll match your colour exactly—send your personalised colourist a photo and they’ll duplicate the colour you’re after. And you’ll save up to 90% off of your typical colouring costs.

Get the Colour You Want With Confidence

Our colour quiz helps our personal colourist get to know your hair history and your colour goals. You even have the option choose an Ammonia-free formula.

1. Take Our Online Colour Quiz

Your personal online colourist will review your profile and craft a formula to match your hair and colour goals.

2. We Create Your Colour

We’ll send everything you need to confidently apply it like a pro! Including your unique-to-you colour, Personalised Instructions, and everything you need to colour at home.

3. Receive Your Custom Colour Set

Our colour quiz helps our personal colourist get to know your hair history and your colour goals. You even have the option choose an Ammonia-free formula.

1. Take Our Online Colour Quiz

Your personal online colourist will review your profile and craft a formula to match your hair and colour goals.

2. We Create Your Colour

We’ll send everything you need to confidently apply it like a pro! Including your unique-to-you colour, Personalised Instructions, and everything you need to colour at home.

3. Receive Your Custom Colour Set

Our extensive team of professional, licensed colourists hail from critically-acclaimed salons and beauty institutes. They individually review your profile, craft your Custom Colour Set, and are available to call when you need extra guidance.

Our extensive team of professional, licensed colourists hail from critically-acclaimed salons and beauty institutes. They individually review your profile, craft your Custom Colour Set, and are available to call when you need extra guidance.

This is the best hair colour I've ever used! All store bought products left my hair different shades. The colour wouldn't colour my gray roots. eSalon does! It leaves all my hair the same shade. It covers my grey and it lasts longer. I've even been told that my hair looks so healthy!! I'm recommending it to my friends and family. It's a bit more expensive but it's worth it. But it's cheaper than going to a salon.

POSTED BY:

Leticia H.

Best Hair Colour EVER!

I've always had the indulgence of having my hair stylist daughter colour my hair. When she started saying "I'm too busy mom", I took the hint. I read about eSalon and decided to give it a try. Turns out it was one of the best decisions I made about my hair colour dilemma. It's so easy! Just fill out a form regarding your hair preferences and your hair colour is formulated and sent to you. Easy to do, colour is natural and my hair looks great! I have and will continue to use eSalon for all my hair colour needs.

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Debrah J.

Perfectly Formulated For Me!

I absolutely LOVE how eSalon has matched my colour and how great my hair looks every single time I use it. From someone who was extremely apprehensive about doing her own colour, this has worked out beautifully. *AND* My friend, who used to colour my hair for me, but has since had to change jobs and no longer has the time, says she loves my hair and that I am doing just as good as she could, maybe better!! This is so easy for me and it saves me so much time and money .... I can do it in the privacy of my own home and on MY schedule, not someone else's. eSalon is great!! Thank You so much!

POSTED BY:

Renee S.

Loving my Custom Colour!

8X Allure Best of Beauty Winner for

“Best Home Hair Colour”

“Best Home Hair Colour”

2024 Marie Claire Hair Awards UK Winner for

“Best DIY Hair Colour Product”